schema.org - Should SEO microdata for Product include HTML markup in description -


my output of product schema this. shell remove html code "meta itemprop="description" content=" or must plain text only?

<span itemscope itemtype="http://schema.org/product">   <meta itemprop="url" content="http://www.testest.com/bo-clark-collection.html" >   <meta itemprop="name" content="bo clark collection" >   <meta itemprop="productid" content="1194" >   <meta itemprop="description"       content="<html><body><div><p>special eye-catcher: test.</p></body></html>" >      <span itemprop="offers" itemscope itemtype="http://schema.org/offer">     <meta itemprop="price" content="10,00 eur" />     <meta itemprop="pricecurrency" content="eur" />     <link itemprop="availability" href="http://schema.org/instock" />   </span> </span> 

microdata should embedded in html, tags microdata in them can contain html. description <meta> tag in code though, not need html because never displayed.

it looks putting key structured data in non-visible tags, that's ok currency, price, dates, google states should fit microdata around existing displayed data. microdata can in many different tags or block structures on page, long nested under single block structure (or - , seem useful). in html tags don't have microdata not cause problems - gets ignored when searching structured data.

consider altering code microdata spread out, eg

<div itemscope itemtype="http://schema.org/product"> <meta itemprop="url" content="http://example.com/sales" /> <h3 itemprop="name">bo clark collection</h3> <img src.... >    <strong>product code:</strong><span itemprop="productid">1194</span> (in stock)<link itemprop="availability" href="http://schema.org/instock">       <br>     <span itemprop="offers" itemscope itemtype="http://schema.org/offer">price: <span itemprop="price">10,00</span><span itemprop="pricecurrency">eur</span></span>    <div itemprop="description">     <p>special eye-catcher: silver guess wordmark test test.</p>      <ul><li>silver guess wordmark</li>      <li>leather in croco-style</li>      <li>inner lining suede</li>      <li>tailor-made cutouts ports , camera</li>      <li>color: <span itemprop="color">black</span></li></ul>     </div> </div> 

one piece of microdata can embedded within another, i've done here color (black) part of description. works list items. price done above follows google example of price.


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